The Yorkshire County Cricket Club tonight marked the launch of their One Rose campaign with a promotional video.
It represents the introduction of a multi-platform marketing campaign designed to showcase and represent every facet of Yorkshire cricket, inspiring the next generation of players and supporters in a county which boasts more than 750 clubs, THE hotbed of English cricket. You will see the ‘One Rose’ branding appear on all print-based marketing literature with immediate effect, while digitally the Club’s Media and Marketing department will bring #OneRose to life throughout the course of the 2019 season, both online and as part of the famous matchday experience.
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Produced entirely in-house, the video stars the talented seam-bowling duo of Ben Coad and Matthew Fisher, both products of the Club’s Academy, England and Yorkshire Diamonds’ talisman Katherine Brunt and Katie Levick, the leading wicket-taker in Women’s County Cricket. It also features 84-year-old Bryan Stott, cap number 98, pivotal in the side that launched Yorkshire’s modern Golden Age with Championship victory in 1959, as well as the prodigiously talented six-year-old cricket sensation Riley Hirst, school children from locally-based Spring Bank Primary School and the families of First XI coach Andrew Gale and Tim Bresnan.
The video, voiced by Yorkshire-based poet and current Club member Ian McMillan, depicts the passion displayed by all those who hold the White Rose dear to their heart. It illustrates the collective pride, passion and growth of Yorkshire’s players and loyal Members. It charts the growth of the rose; from a seed planted, to being nurtured through the tough times and eventually blooming, as a member of the First XI.
The video celebrates a talented up-and-coming squad, a thriving women’s team, a distinguished past and the best support in world cricket.
Head of Marketing and Communications, Treve Whitford, said: “As we edge closer to the start of the 2019 season, we are thrilled to launch our One Rose campaign. The Yorkshire County Cricket Club is on an exciting journey on and off the field. One Rose celebrates the Club’s proud tradition of nurturing and promoting local players, and the collective passion of our supporters.
“We are in an enviable position by boasting the most passionate supporters in cricket and we hope that this campaign will be felt by all of those connected with Yorkshire Cricket.”
Yorkshire’s Ben Coad added: “I think it’s great! So many of us have been on that journey from being a promising youngster, dreaming one day of playing for the Club to eventually playing in the first team. To play for Yorkshire is a dream come true for every single one of us in that dressing room. Without doubt this is the biggest Club in the world, with the best supporters and every time we take to the field the history and tradition of the famous White Rose is not lost on us.
“We go out there with the aim of making our families, coaches, Members and supporters proud. Hopefully the video shows exactly what it means for us as a group to represent the Club and that everyone comes together over the next few years as this talented group goes about making it’s mark on domestic cricket in England.”
Yorkshire and England fast bowler Katherine Brunt said: “The women’s game in Yorkshire has come a long way but we need to continue pushing so that we can be accepted and respected on the same level as our male counterparts. Hopefully this video can be the start of something special.
“I’ve always been very proud and loved playing for Yorkshire as a women’s player but more progress can help us feel truly part of the White Rose.
“The exposure of women’s cricket and women’s sport in general is crucial and so this video and the overall message makes me hopeful for the future inclusion of Yorkshire women within the club on an equal level.
“Thank you Yorkshire for opening the door and thank you to the past players for paving the way to this moment.”
Levick, the county’s leg-spinner, said: “To have the men and women’s players alongside each other, I think, is a fantastic indicator of how seriously Yorkshire are taking all parts of the club going forward. Playing for Yorkshire has always been my proudest accomplishment and to be a part of the growing exposure of women’s cricket through the Diamonds is something we don’t take lightly.
“We all start out as supporters with a dream of one day pulling on the White Rose and for a lucky few of us we get to live out those dreams on behalf of everyone in this great county. To be a part of the Yorkshire family in any capacity is something to cherish.”
Matthew Fisher added: “The way the video captures how the White Rose grows over time from planting the seed to full bloom really equates to the young players that started out with a dream. A dream that formed at local cricket club across the county to becoming part of the Academy and then further.
“It shows the hard work, dedication and never giving up on that dream. The result; men and women that have shown that it’s possible and allow others to start that process.
“Pulling on the White Rose to perform at Headingley gives me no better feeling. I hope that I can carry on experiencing this and hope others can follow in my footsteps too.”
The honour of having his name etched in Yorkshire history by pulling on the 11-petalled White Rose is not lost on Yeadon-based Stott, cap number 98.
“This White Rose is one I will cherish forever,” he added. “It’s the one Lord Hawke decided was going to be there for these players. To be the 98th capped player, having received it in 1957, the club founded in 1863, it’s a great thrill, even when I pull my tie on to this very day.
“I was given my cap alongside Ken Taylor, my pal, in the August of ’57. A lot of lads played county cricket, but you had to be fortunate to last the course and get a cap. It’s a great thrill and believe me it’s something that stays with you forever. Even now at 84, you remember the triumphs and the heartbreaks like they were yesterday. This rose is a special rose.”
Memberships
With less than a month to go until the season starts, there is no better time to secure your Yorkshire membership for 2019.
From Full and One Day Memberships, to Club Yorkshire (which offer great discounts on tickets), there is an option for everyone.
T20 Season Tickets
T20 Season Tickets are proving to be extremely popular again in 2019, and at £77 for all seven Vitality Blast matches at Emerald Headingley, this is a must for all Yorkshire Vikings supporters.
