Metaverse platform Virtua will officially partner with the Yorkshire County Cricket Club (YCCC) for the remainder of the 2022 season and beyond.

The partnership begins today and fans will begin to see Virtua branding appear around YCCC’s home ground for domestic and international matches. As part of the partnership, Virtua and YCCC are exploring a number of NFT collections for fans, including money can’t buy experiences.

The partnership will see Virtua working with another major brand in British sport, since it joined Williams Racing as its official metaverse partner earlier in the year, and its logo can now be seen on the side of the Formula One racing car and on driver overalls.

Yorkshire is one of eighteen first-class county cricket clubs in the UK and plays its home games at Headingley in Leeds. The club also host several England international cricket matches each year and Yorkshire CCC players including Joe Root, Katherine Brunt and Jonny Bairstow are frequently part of England’s first team.

Established in 2017, Virtua is a gamified metaverse platform and industry-leading NFT marketplace, which partners with leading brands and IPs to produce premium NFT collections and provides access for brands and individuals to enter the metaverse.

Jawad Ashraf, CEO, Virtua, “We’re excited to be partnering with Yorkshire County Cricket Club, discussions are already taking place around what could be our first NFT collection. Following Williams Racing, it’s another great partnership for us to explore activity that will transition into our soon-to-launch metaverse.”

Yorkshire CCC’s Chief Operating Officer Andy Dawson said: “Virtua are the ideal partner to collaborate with as we look to take Yorkshire County Cricket Club to the next stage in fan engagement, the metaverse. We’ve been interested in exploring NFTs for some time, what they can offer our fans in terms of real-world utility and in the metaverse.”

The partnership begins this weekend, and to celebrate Virtua has launched a competition to win four pairs of VIP tickets to the one-day international between England and South Africa on Sunday the 24th of July. To enter, follow the Virtua Twitter page for more details.

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