The Yorkshire County Cricket Club’s official partner The Shire Bed Company will be the White Rose’s secondary shirt sponsor for the 2018 season.
The new agreement was officially unveiled last Monday at the Club’s media day, following the original two-year sponsorship with the Dewsbury-based manufacturer.
As part of the partnership, Shire Beds will continue its work on the Sleep4Sport project, incorporating feedback from YCCC players, coaches and physios into a professional range of mattresses.
Fara Butt, The Shire Bed Company, marketing director said: “We’re delighted to continue our sponsorship with YCCC and look forward to seeing our logos on the players shirts for the season ahead. We’re both passionate about the local community and our Yorkshire roots so it’s a match made in heaven.
“We’re also delighted to continue our work with the team on our Sleep4Sport project using the team’s highly valued feedback and thoughts to develop our range of mattresses.”
Mark Arthur, The Yorkshire County Cricket Club chief executive said: “The Club are thrilled to continue our partnership with The Shire Bed Company in 2018. As a Club, we are proud to be associated with a local family business and the players have benefited hugely from the Sleep4Sport project.”
Established in 1997, The Shire Bed Company is a family-run business with roots firmly based in Dewsbury, Yorkshire, where it produces high quality beds, mattresses and divan bases.
The Shire Bed Company supplies nationally and internationally to major retailers and the contract sector including education, care and hospitality.