Yorkshire Cricket and Morrisons are yet again helping tackle holiday hunger this Easter by delivering free meals and cricket sessions to families in Bradford.

The Yorkshire Cricket Foundation – the official charity arm of the Yorkshire County Cricket Club – will continue its partnership with Morrisons through its innovative Crick-EAT scheme.

The program aims to support and improve the wellbeing of young families across West Yorkshire who are most at risk of experiencing holiday hunger.

By teaming up with Morrisons and their local Community Champions, Crick-EAT is able to serve up over 700 nutritious free lunches and over 48 hours worth of fun cricket sessions from professionally trained coaches this half-term.

The Crick-EAT partnership will run across three venues across Bradford from Monday 11 – Friday 22 April including; Park Avenue Cricket Ground, BEAP Community Partnership and Karmand Community Centre.

Beth Cook, the Health & Wellbeing Manager for YCF, said: “We’re pleased to be able to continue supporting families across Bradford through our Crick-EAT scheme, alongside Morrisons.

“With the cost of living heavily weighing on the minds of families across the country, it has never been more important to ensure that we can support families where we can. Therefore we are teaming with Morrisons once again to provide nutritious free lunches this Easter.”

So far the Crick-EAT partnership with Morrisons has provided more than 14,000 meals and over 800 hours of cricket coaching. Morrisons independent charity, The Morrisons Foundation donated more than £24,000 in June 2021 to further aid the scheme.

Rebecca Singleton, Customer & Community Director at Morrisons said: “We are once again delighted to be supporting the YCF.

“Crick-EAT is a brilliant project and we’re pleased that our local Community Champions are supporting the volunteers and donating over 700 lunches to young families across Bradford to help combat holiday hunger.”

Cricket fans will be pleased to hear that Northern Diamonds cricketer Beth Langston and Yorkshire County Cricket Club men’s 2nd XI will also be on hand to help over the Easter holidays.

Langston said: “Having been involved with a number of Crick-Eat sessions last year, I jumped at the opportunity to visit one of the hubs again this year.

“Sadly a large number of people out there can’t look forward to the school holidays due to the pressures of feeding their family.

“The work that the YCF and Morrisons do is so important and I’m really looking forward to playing my part and getting involved with a cricket session.”

High profile Yorkshire supporters of Crick-EAT, who have helped deliver meals first-hand since the programme launched in 2019, include Bradford-born Adil Rashid, the Yorkshire County Cricket Club player and England cricketer.

While Leeds mayor Coun Asghar Khan, Bradford East’s MP Iran Hussain, Craig Whittaker, MP for Calder Valley and Leeds North West MP Alex Sobel have also helped out.

If you would like further information on Crick-EAT please contact Beth Cook, the Health & Wellbeing Manager for the Yorkshire Cricket Foundation, on [email protected].

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