ECB today presented its proposed approach for the new eight-team domestic competition – starting in 2020 – to Chairmen and Chief Executives of the First-Class Counties and MCC.
The competition will be based on the simple format of 100 balls for each team.
Featuring aligned competitions for both men’s and women’s teams – sharing a common format, brands and identities in their own leagues – it received overwhelming support at today’s meeting at Lord’s following unanimous support by the board of the new competition.
Supporting the aims of the game-wide strategy of Cricket Unleashed, the new 100-ball format will meet key aims for the new competition, including:
o Attracting a wider audience – its simplicity helping to appeal to families and a more diverse and younger audience.
o Promotion for the game – a five-week window in the middle of summer showcasing cricket at major venues, promoted across Sky and BBC and linked to participation.
o Clear differentiation from other competitions – distinct from the popular Vitality Blast with a fresh approach to broadcast coverage and promotion.