Yorkshire Cricket is delighted to today announce a new partnership with Seat Unique, The Premium Ticketing Marketplace for live events.

Throughout the four year deal, Seat Unique will exclusively power Yorkshire Cricket’s online premium ticket and hospitality sales, giving supporters the opportunity to purchase VIP experiences anytime and anywhere, through a safe and secure platform.

Seat Unique is a true British start-up success story. Following their launch in 2019, the fast-growing tech company has built up an impressive array of partnerships with prestigious clubs and venues. This includes York Racecourse, Wembley Stadium and The Welsh Rugby Union (WRU).

The London-based start-up has developed innovative software to support the digital transformation of clubs and venues online hospitality sales. Seat Unique’s white label website solutions will significantly improve the customer journey for supporters looking to purchase premium tickets and hospitality packages for events taking place at Headingley Stadium, the home of Yorkshire Cricket and Northern Superchargers.

In addition to supporting Yorkshire CCC’s online premium ticket and hospitality sales, Seat Unique will exclusively power the Club’s official Supporter Exchange. The face value ticket exchange provides a safe, legitimate and regulated space where Yorkshire Cricket supporters can sell their tickets to other supporters.

Andy Dawson, Commercial Director at Yorkshire Cricket, said: “We are thrilled to welcome Seat Unique as the Yorkshire Vikings’ shirt sponsor and the Club’s premium ticketing partner.

“Headingley has a number of fantastic premium options and we are excited to offer an enhanced customer experience on the Seat Unique platform. We want our digital offering to match the experience that premium ticket buyers enjoy at the ground as we look forward to welcoming customers back over the coming months.”

Seat Unique will become the official white ball sponsor of Yorkshire Cricket, with front of shirt sponsorship for the Vitality Blast and Royal London 50-over competition playing kits.

A number of unmissable domestic cricket fixtures are scheduled to take place at Headingley Stadium this summer, such as the County Championships and The Hundred. Official premium tickets and hospitality packages for Northern Superchargers home games are now available to book through the Seat Unique website.

The stadium will also host England international matches throughout the 2022-23 season, including The Ashes. A luxury experience at the much-anticipated Ashes battle between England and Australia, presents a superb opportunity to watch world-class cricket and enjoy five-star hospitality.

Together with Seat Unique, Yorkshire Cricket will be making such experiences accessible to every fan. Premium tickets and hospitality packages for The Ashes will be available to book via the Seat Unique platform in due course.

CEO and Founder of Seat Unique, Robin Sherry, said: “We are consistently working to expand our premium ticket and hospitality offering, in order to make even more luxury experiences accessible to fans. In partnering with Yorkshire Cricket, its supporters will be able to book once in a lifetime experiences at their favourite events 24 hours a day, 7 days a week.”

“We are excited to work with Yorkshire Cricket in what is a new chapter for the Club, and we look forward to supporters using our platform.”

Supporters can now purchase premium tickets and hospitality packages for England Cricket matches at Headingley Stadium, including the England v South Africa ODI match which takes place on the 24th July 2022. Prices start from £199 per person + VAT.

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