Yorkshire County Cricket Club is delighted to announce C&C Insurance Brokers and C&C Healthcare Leeds have extended their partnership with the Club and will remain as an Official Partner until 2027.
The flourishing partnership has resulted in expansive in-bowl branding as well as benefits around domestic and international cricket.
Tom O’Connell, Director of C&C Leeds said: “Having been associated with Yorkshire Cricket for five years and having been an official partner since 2022, we’re really excited to continue developing our relationship with the Club.
“Our experience of working with the commercial team, the players and all the other sponsors has been nothing short of phenomenal. We’re chomping at the bit for the season to start and we are looking forward to entertaining clients again at such an iconic venue like Headingley, especially given the Club’s return to top-flight cricket!”
Tom Webster, YCCC Business Development Manager added, “We’re thrilled to expand our partnership with C&C Leeds. Over the past five years, we have worked closely with the team in helping support their growth in the region. We pride ourselves on developing long-term partnerships and we are excited to see what the next few years holds”.
Since partnering with the Club in 2021, C&C have successfully co-founded ‘The Opening Partnership’, a series of events that connect the local business community at Headingley Stadium and offer meaningful networking sessions.
Kayleigh Hallas, YCCC Partnerships Services Manager said, “We are proud of the strength and growth of the relationship with both C&C entities. ‘The Opening Partnership’ has undoubtedly benefitted our thriving network of sponsors, partners and business connections.”
Andrew Middleton, Director of C&C Healthcare Leeds commented, “It’s a pleasure to be extending our links with this historic Club. The level of commitment they showed last season was outstanding. As a sponsor, we were delighted that the performance on the field matched our relationship with them, off it.
“Last year, with the Club’s support, we set up The Opening Partnership networking programme for sponsors which has been hugely successful. It’s something that we will continue to develop over the next phase of our Partnership, to help reinforce our presence across the Yorkshire business community.”
