The Yorkshire County Cricket Club are pleased to announce JSW Cement as a brand-new partner for the upcoming First Rothesay Test Match at Headingley, due to start this Friday.
The Indian multinational conglomerate will have in bowl branding displayed prominently throughout the ground across all five days, including the LED ad boards that surround the in-bowl boundary.
Nilesh Narwekar, CEO, JSW Cement said, “We are delighted to announce our in-ground promotion partnership through advertising boards and screens with Yorkshire CCC at the iconic Headingley Cricket Ground for the upcoming men’s 1st Test match between England and India.”
“Test cricket, as the pinnacle of the sport, exemplifies the importance of laying a strong foundation for a successful future—a core principle that guides JSW as a group. Thereby, this partnership is coupled with the excitement, surrounding a refreshed Indian team comprising of dynamic young players, resonates deeply with the approach and values of JSW Cement, as they strive to build a lasting legacy.
“Our commitment to supporting sports, particularly at the youth level, aligns seamlessly with our mission to contribute to a stronger future for India. We anticipate an exciting and groundbreaking series and extend our sincere gratitude to the Yorkshire CCC team; we look forward to our collaboration.”
Tom Webster, Business Development Manager at Yorkshire CCC said, “We’re delighted to welcome JSW Cement as a partner for this upcoming test match. The eyes of not just India, but the entire world will be on Headingley for this game in what is sure to be an unforgettable weekend.
“JSW Cement are passionate about the grassroots game of cricket. Yorkshire CCC are ardent supporters of this too, resulting in a brilliant partnership that will stretch beyond the First Test Match of an exciting summer”.
