Tom Kohler-Cadmore is the latest Yorkshire player to begin a business venture, starting an online kit company specialising in Masuri helmets.

Tom and his brother Ben, an accomplished club cricketer with Hanging Heaton in the Bradford League, have set up Elite Lids (

During the most recent summer, Matthew Waite and Jared Warner – now moved to Gloucestershire – set up a coaching business, as did the Vikings T20 captain David Willey.

Ben Coad, meanwhile, is currently developing a bowling helmet which he could use in 20-over cricket to prevent serious head injuries.

In this case, the Kohler-Cadmore siblings are in the early stages of their foray into kit supplying.

Tom explained: “We’re specialising in Masuri helmets for club sides. We do the normal range of helmets in the club colours or we can do custom ones where you have your club badge printed on it as well.

“That’s where we are looking to get into the market, the club helmets.

“We also offer the full range of Masuri cricket kit online, which no one else does – bats, gloves, pads. It’s nice to be able to offer everything that every cricketer could need from their range.

“Hopefully we can get plenty of clubs wearing badged up helmets. I think every grade side has it in Australia, and I think it looks really good.

“It would be great if we can help contribute to doing that in England.”

The 26-year-old batsman continued: “I’m sponsored by Masuri, and that’s where the business came along.

“My brother asked if he’d be able to get a helmet from them, and they said, ‘Yes’. They also said, ‘See if any of your mates want them as well’.

“So there’s three or four guys and him who have got badged up Hanging Heaton helmets.

“On the back of that, we thought it was a great idea to see if we could spread it more widely.

“And if there’s three or four lads or girls, or more, at a club who want them, we can offer a bulk deal rather than just individual prices.

“It’s been a bit tough at the minute because of Covid. Normally this is the time of year where people are getting their kit out of the loft ahead of winter nets. But that’s not happening now. Hopefully things will pick up soon.”

Yorkshire chief executive Mark Arthur is confident spectators will be allowed back into cricket grounds at the start of the new season in April.

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