Yorkshire County Cricket Club claim the prize for ‘Best Domestic Campaign’ at the ECB Business of Cricket Awards. The award was received in recognition of the #YourYorkshire campaign, which included a video linking Yorkshire’s players with the areas they come from. The campaign spanned across all of the Club’s digital channels, and was designed to portray the pride the County has in it’s home-grown talent.
The ECB Business of Cricket Awards celebrate business excellence across the 18 First-Class counties and the MCC. The annual event, held at Emirates Old Trafford in 2018, also saw Yorkshire CCC nominated for the Commercial Partnership Award for it’s continued relationship with Mazars, and the Club Innovation Award for the extensive streaming coverage of the Specsavers County Championship fixture against Surrey at Scarborough.
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