The Yorkshire County Cricket Club is delighted to announce that Vertu have extended their long-running relationship with the Club, with 2025 seeing the automotive retailer becoming the Club’s official live stream partner.
Since joining forces in 2021, Vertu have featured on the playing shirts of the Yorkshire men’s squad and have partnered with the Yorkshire Cricket Foundation in delivering numerous community projects including the provision of a minibus for the YCF to utilise across the region.
The new partnership will allow the Club to bring commentaries for all white ball games for both the Yorkshire men and women’s team ‘in-house’, whilst Vertu will also extend its community support for YCF through the Cric-Kit initiative. Dealerships across the county will now have the facility for customers to donate any unused cricket kit, including pads or clothing to be recycled across Yorkshire.
The agreement will ensure that the live stream remains free of charge, enabling supporters to watch over 30 live games including the County Championship, the Vitality Blast and the Vitality Women’s League 2 competition.
Robert Forrester, Chief Executive of Vertu, said: “We are delighted to extend, and expand, our relationship with Yorkshire County Cricket Club going into the 2025 season.
“These are exciting times for both the men’s team with the return to Division 1 and for the women’s team with the growth of the professional game, and we are proud that our role as live stream partner will allow fans to follow all of the action during the year ahead.
“Alongside cheering on the teams on the pitch, we look forward to getting involved in helping the Foundation in its community work in order to help grow participation in the sport.”
Ben Wickett, Yorkshire CCC Multimedia Designer, added: “We’re incredibly excited to have Vertu on board to help support our live stream offering.
“Vertu’s partnership will allow us to enhance our live stream even further, enabling us to introduce our own commentary team for white ball games and enhancing our technology to allow us to output a higher quality of stream to our supporters.
“We know that counties are beginning to look at monetising their streams in a variety of ways. We are passionate at Yorkshire about keeping this as accessible as we can to as many supporters as possible and are delighted that we can continue to offer this for free.”
Tom Webster, YCCC Business Development Manager said, “Everyone at the Club is delighted to see Vertu extend their partnership with us here at Yorkshire.
“They have done an incredible amount of work to help cricket flourish in the community and the new partnership will allow us to develop our live stream into a game-leading offering. Vertu are a pleasure to work with and we’re all looking forward to this season and seeing the developments this extended partnership will bring.”
