The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) today launched a bold new global marketing campaign – Catch the Spirit – igniting excitement ahead of the ICC Women’s T20 World Cup which will take place on home soil next summer including Headingley.
Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England) and Richa Ghosh (India) — with a special cameo from cricket legend Andrew Flintoff — the campaign showcases the infectious energy a country feels when a World Cup comes to town.
Games at Headingley
Wednesday June 17th: Australia vs Qualifier. 10.30am
Wednesday June 17th: India vs Qualifier. 2.30pm
Thursday June 18th: West Indies vs Qualifier. 6.30pm
Saturday June 20th: England vs Qualifier. 6.30pm
Tuesday June 23rd: Australia vs Pakistan. 6.30pm
The tournament is set to offer hundreds of thousands of fans the chance to see the world’s best cricketers in action at world-class venues up and down the country and is a huge opportunity to propel women’s cricket firmly into the mainstream.
The campaign launch coincides with tickets going on general sale for the competition. England and Wales will play host to the best cricketing talent with 33 matches over 24 days from the tournament opener on 12 June at Edgbaston, Birmingham, to the final at Lord’s on 5 July. With demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women’s sport.
England’s Linsey Smith said: “I’ve had the privilege of playing a lot of cricket at Headingley over the last few years and every time it blows me away. The fans, the pitch, they always create big moments and the World Cup next year will 100% be one of them!
“Next summer will be cricket’s time, we have the best players in the world all in one competition – it’s going to be huge!”
England fast bowler, Lauren Bell, said: “For me Catch the Spirit means big crowds, big moments and big energy! Watching the girls win the 2017 World Cup is what motivated me to become a cricketer and the opportunity to inspire fans across the country next summer is huge.
“We’ve seen the amazing impact the Lionesses have had on football, particularly after their home Euros – and we want this to be cricket’s moment!”
Tickets are now on general sale and selling fast. Fans can get ready to catch the spirit by purchasing tickets to the ICC Women’s T20 World Cup 2026 HERE.
