Yorkshire seamer has helped develop a sportswear brand alongside being one of the County Championship’s leading bowlers.
Ben Coad has reiterated the importance of having something to fall back on outside of cricket as he spoke to the Professional Cricketers’ Association about his current venture: DAC Sports.
Founded in 2016 after Ben’s brother Dan spotted a gap in the sportswear market in his local area, DAC Sports is something of a family affair. With the help of Ben and the pair’s father, Ken, Dan runs the company out of Ripon, North Yorkshire, providing high-quality sports clothing tested by the likes of Coad and his Yorkshire teammates.
The 25-year-old describes himself as “the face of the company,” regularly appearing at local cricket clubs, awards nights and more to try and increase DAC Sports’ reach as much as possible. “To be honest, though, my brother does all the hard work,” said the Yorkshire bowler.
Coad is still only 25-years-old and is coming into the prime of his career having already taken 130 wickets in 30 first-class games and has been one of Division One’s standout new-ball bowlers over the past two seasons. Even so, and despite his relatively young age, he still recognises the importance of preparing for the future.
“It’s not all just cricket,” he says, “there is a life away from cricket and there will be life after cricket, so it’s very important to have something to fall back on.”
“Adding strings to your bow is definitely important, it just takes that little bit of pressure off.”
