Mark Arthur is hopeful success on the field can be harnessed with success off it as Yorkshire build towards a bright future at Emerald Headingley.
The White Rose county announced their impressive financial results for 2019 last week, highlighted by a record operating profit of £6.45m on the back of a memorable summer including four World Cup matches and the stunning third Ashes Test Match won off the bat of Ben Stokes.
It enabled the club to reduce their debt, which now stands at £18.34m, by £3.8m.
Now, plans are afoot to ensure the county continues to break new ground – both inside and outside the boundary ropes.
On the field, coach Andrew Gale and the management have assembled a squad primed to challenge for silverware in 2020 and beyond.
Off the field, chief executive Arthur and his team are working hard to ensure cricket fans in Yorkshire get the opportunity to see more magic moments at Headingley to go alongside England’s most recent Ashes heist.