The shortlist for the record breaking The Yorkshire Post’s – Business in Excellence Awards 2021 has been announced.
The Yorkshire Cricket Foundation (YCF) are honoured to be named as a finalist in the Community Award category, alongside the Bettys & Taylors Group and Exa Networks.
The foundation was shortlisted by a panel of expert judges for groundbreaking work in Yorkshire over the past 12 months.
Will Saville, the Managing Director, for the YCF, said: “It’s a great honour and privilege to be recognised alongside amazing Yorkshire businesses.
“The whole Yorkshire Cricket Foundation team works incredibly hard to use the power of cricket to help people and places most in need across the region and to have this celebrated is fantastic.
“I’d also like to congratulate all those nominated for The Yorkshire Post – Business in Excellent Awards – to be part of this is very special.”
The Community Award recognises organisations which give back to their community and make a genuine and tangible difference in the region.
The YCF demonstrates this through helping people who need it most by working collaboratively to change lives for the better through the power of cricket.
To make the most impact we focus on four priority areas that our work falls under, working in-line with our visionary Game Plan Strategy 2021-2024;
Health & Wellbeing
We are passionate about what we do and over the last 12 months we have delivered a whole range of innovative programmes across the county.
Helping tackle holiday hunger for young people
Through our vital Crick-Eat programme in collaboration with Morrisons this Summer saw us deliver 12,696 meals, more than 8,000 tooth brushes and nearly 1,000 hours of cricket coaching were delivered in six weeks to young people through 12 community hubs in the region.
Helping older people from isolation and supporting mental health
During the pandemic through our weekly reminiscence sessions we provided a safe environment for more than 700 older people to catch-up, have a cake and a coffee and chat about cricket among other things.
For the future the sessions will be rolled out in care homes across the county and we want to be a blue print for other counties to follow.
While we have also championed older people through our Walking Cricket programme – the activity developed by us as a new concept in 2019, takes the traditional game’s rules and adds one more – no running – to make it accessible, no matter what the ability.
The sport’s become a lifeline, particularly in the pandemic for potentially isolated older people – not only for its physical rewards, but its mental and social benefits.
There are now 241 members, including men and women, people with long-term health conditions, and those from all walks of life, across 12 clubs in Yorkshire since it started two years ago.
Diversity, Equality and Inclusion
Some of our programmes include Cardio Cricket – an initiative set up to help women in Leeds who don’t normally take part in sport or physical activity, mainly from a South Asian background, to make a change and start to engage in one way or another.
We also run a new LPL Hundred competition – an action-packed 100 ball cricket competition made simpler – 100 balls per team, most runs wins, run in partnership with Leeds Premier League (LPL), and this year’s recent final saw Leeds Gladiators retain the trophy after a narrow victory over Men In Blue at Castleford Cricket Club.
And recently more than 400 people attended the first ever day/night floodlit tapeball tournament at the Marley Stadium in Keighley, organised by us. In total there were 13 teams, with a squad of eight players on the field for each game..
We also help the most vulnerable young people through our Wicketz Yorkshire programme – which makes a lasting positive effect on those living in high deprived areas in Yorkshire, using cricket and education as the hook.
Throughout the pandemic the programme has helped more than 185 young people and three festivals of fun were also held over the Summer.
While through our National Citizen Service (NCS) education programme more than 220 young people have participated in the last year in Leeds, Skipton and Richmond with 6690 hours committed towards social action projects and all made positive differences in their local community.
The Yorkshire Post – Business in Excellence Awards 2021
This year marks a record for entries for the awards with hundreds of applicants whittled down to just 47 finalists.
Winners will be announced on Wednesday 17 November 2021.
For more information about The Yorkshire Post – Business in Excellence Awards, click here.