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— 27 July 2021

Morrisons has joined forces with the Yorkshire Cricket Foundation this summer to support Crick-EAT – an initiative which uses the power of sport to provide nutritious meals to children and families from disadvantaged backgrounds across Yorkshire.

With many children coming from low-income households across Yorkshire, holiday hunger is a major issue for families who may not have access to free school meals throughout the summer months.

Through the Crick-Eat partnership, 12 venues across Yorkshire will provide thousands of children a free nutritious lunch as well as hours of engaging and fun cricket coaching from professionally trained coaches.

Morrisons Community Champions will be working with their local venue to deliver the packed lunches including snacks and refreshments – with over 20,000 nutritious meals set to be provided throughout the summer.

As well as supplying lunches, Morrisons has teamed up with Colgate Palmolive to provide 10,000 toothbrushes and 10,000 tooth pastes to support dental hygiene amongst children.

The initiative is being expanded to the following 12 venues this summer following a successful pilot earlier this year:

Sutton Community Centre
Elland Cricket Club
Hovingham Primary School
Karmand Community Centre
Liversedge Cricket Club
Bilal Sports Centre
Park Avenue
King James Fernside
Brudenell Primary School
Rockwell Centre
Keighley Cricket Club

Adil Rashid, Yorkshire and England Cricketer, said: “It is fantastic to see such a great project helping to feed children in my community of Bradford. I have been to Park Avenue to see the programme and it is great to see that the Yorkshire Cricket Foundation and Morrisons are able to feed those children who might go hungry this summer.”

Rebecca Singleton, Customer & Community Director at Morrisons, said: “As we move towards a brighter summer, we’re committed to making good things happen within our communities. No child should ever go hungry and so we’re proud to be supporting Crick-EAT and the Yorkshire Cricket Foundation in this important partnership, bringing children together for a summer of good food, cricket and fun!”

Crick-EAT is running from 26th July to 3rd September this summer – for more information or to book a place, parents can email