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Six and out for Mazars – the last over

— 20 September 2019

The Yorkshire County Cricket Club can confirm that Mazars will relinquish its ‘Principal Partner’ status at the end of the current season.

The International accountancy and advisory firm has been the Club’s principal partner since 2014 and both parties have enjoyed a highly beneficial relationship that has spanned the last six years. The Club can confirm it is in continued negotiations with a number of parties, as well as welcoming significant interest from several others, as it looks to partner with a business whose values and ambitions chime most closely.

Mazars will continue its support, but this opens up a highly-coveted opportunity to obtain ‘principal partner’ status with a Club established over 150 years ago. The Club’s traditions are unrivalled, its history renowned throughout the world. The county’s passion for the sport is unmatched. No other county in the history of the game has won more trophies and produced more players for England.

  • Andy Dawson, the Club’s Commercial Director, said: “We are extremely grateful for all the support that Mazars has shown us over the past six years, it has been a thoroughly enjoyable journey and it is clear that we have accomplished all that we set out to achieve. Both teams have worked incredibly hard to ensure the partnership was a success for both brands and we look forward to continuing our friendship and relationship with the Mazars team for years to come.”

    Rob Burton, Partner at Mazars said: “We are extremely proud to have been the Principal Partner of The Yorkshire County Cricket Club over the last six years. Together we’ve celebrated many milestone moments including Yorkshire winning back to back County Championships in 2014 and 2015, the opening of the new Emerald Stand and the magnificent Ben Stokes-inspired England Ashes win at Headingley earlier this year.

    “Thank you to everyone who has made our true collaboration such a success. We look forward to continuing our support of the club in other ways in the future.”

  • Cricket is currently enjoying a purple patch and, with a portfolio of strong Yorkshire brands, as well as a talented cohort of predominantly Yorkshire-based players, headlining this through a suite of benefits including; kit branding, prominent branding sites, domestic and international ticketing and hospitality allocations, as well as a strong online presence, player interactions and unique matchday activation opportunities; this is a huge opportunity for the right business to achieve its objectives.

    Through its proud association with the Club, Mazars appeared on all of Yorkshire’s four-day, one-day and T20 kit, as well as all training apparel.

    Cricket is riding the crest of a wave after the ICC Men’s Cricket World Cup triumph and recent Ashes heroics made the front and back pages of all national newspapers. Brands, broadcasters and fans remain loyal and highly interested in the sport, particularly with the innovative Hundred-ball competition set to be launched next year.

  • The Club’s Head of Commercial Sales and Partnerships, Simon Pixsley, added: “Mazars has been part of a quite remarkable journey both on and off the field over the past six years. We have enjoyed many highs, but ultimately it is our shared values of teamwork and a drive to succeed that has seen our two organisations combine so well.

    “We have worked closely with Mazars and we very much view it as an extension of the Club. Both organisations are about building a reputation for excellence, and are a perfect cultural and strategic fit. We have enjoyed sharing our mutual success stories over the years and look forward to continuing that in a different capacity.”

    Should anyone wish to understand more about the ‘Principal Partnership’ opportunity, please contact the Club’s Commercial Director, Andy Dawson.