PhD Nutrition have been appointed as the club’s official nutrition supplier for the 2019 season.
Under the one-year agreement, Yorkshire-based PhD will supply a range of performance nutrition products and workout drinks.
Headquartered in Hull and Leeds and with products sold across the UK and, through the likes of Holland & Barrett, Sainsbury’s, Tesco, Amazon and ASDA, PhD aim to deliver high protein, low sugar great tasting nutrition for the everyday performer.
Ian Fisher, the club’s Lead Strength and Conditioner, currently with the playing group on pre-season tour in Potchefstroom, South Africa, said: “It’s great to have a nutrition supplier on board, a Yorkshire company, so we’re really looking forward to using their products.
“I just wanted to introduce PhD Performance Nutrition to the players, they’re going to get some education about the products they can use, fuelling for their own performance, whether that be recovery or during the game. It’s about learning how to best use their products.
Despite this being the company’s first foray into the world of cricket, Josh Beet, PhD Performance Nutrition’s Social Media Manager, believes his organisation can add value when it comes to performance and recovery.
“It’s great to partner up with Yorkshire cricket because at PHD our ethos is ‘Perform Smart”, so it doesn’t just mean people who go to the gym and lift weights,” said Beet. “We want to appeal to a broad market and how performance and sports nutrition isn’t just for body builders and people doing three sets of 10. It’s for everyday performance and for cricketers we can provide really useful supplements. Matches can go on for days, innings for hours and electrolytes need replenishing, salts and amino acids help reduce tiredness and fatigue. A lot of our products seem to be a great fit for professional cricketers.
“Yorkshire fits in really well as we’ve never worked with a cricket club before, we’re a Yorkshire-based company and it feels like a really nice fit.”