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Nutrition X and Yorkshire CCC Celebrate 5th Year in Partnership

— 12 April 2017

Sports nutrition specialists chosen as official nutrition partner to the cricket club for 5th consecutive year

The world-renowned Yorkshire County Cricket Club have announced sports-nutrition specialists Nutrition X as their Official Nutrition Partner for the upcoming year; the fifth consecutive year that the Club have chosen to work with the supplement specialists to deliver a tailored programme of nutritional support to each of the players.

Having enjoyed four successful years in partnership, Yorkshire CCC have renewed their contract with Nutrition X for the upcoming year thanks to the specialists’ scientifically-developed range of products, each of which is fully Informed-Sport certified and tested for a wide range of substances listed on the WADA (World Anti-Doping Agency) banned substance list.

“It’s incredibly important for us that we not only have the best quality nutritional support for our players, but that we know exactly what goes into each of the supplements they’re taking,” explained Ian Fisher (Strength & Conditioning Coach) of Yorkshire CCC. “That’s a huge part of why we love working with Nutrition X- not only are the supplements fully Informed-Sport certified, but we know that they’re excellent quality. Having worked with the guys there for 5 years now, we’re confident that they know what’s needed to deliver the correct nutritional support to each and every one of our players, really helping to maximise both their training and performance on the pitch.”

Yorkshire CCC will be using a range of Nutrition X’s nutrition products over the coming season, including hydration booster and electrolyte replenisher Hydra 10, fast-acting energy booster Energel+ and the new Pro X Bar; a protein-packed grab-and-go bar, perfect for aiding post-match muscular recovery.

James Markey, Managing Director of Nutrition X, also commented on the partnership:
“We’re absolutely thrilled that Yorkshire CCC have chosen to work with us once again this year, cementing them as one of our longest-running club partnerships. We’ve really got to know both the players and the Strength and Conditioning team at the Club well over the past few years, therefore knowing exactly what their nutritional needs are when it comes to helping to boost performance. We look forward to working with them all again this year and can’t wait to watch their progress over the coming season.”

To view Nutrition X’s full product range, or to purchase any products, please visit www.nutritionx.co.uk.

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