The partnership, which was first established in 2005, will see The William Jackson Food Group Brands Aunt Bessie’s and Jackson’s – Yorkshire’s Champion’s bread continue as Official Partners of the Club until 2016.
Commercial Director Andy Dawson said: “I’m thrilled we are able to continue our partnership with such prestigious Yorkshire brands that fit well with our other elite band of commercial partners. The William Jackson Food Group shares the same Yorkshire values as the Club and I am delighted that they will be continuing to be a part of the Yorkshire Cricket family”
Proudly started in Yorkshire, where William Jackson first opened his original shop in 1851, the William Jackson Food Group is a sixth-generation family business.
Abel & Cole, Aunt Bessie’s and Jackson’s Yorkshire’s Champion are brands enjoyed by people up and down the country.
William Jackson Food Group also owns Jackson’s Bakery, Hazeldene and Parripak who supply leading supermarkets, food service businesses and food manufacturers nationwide and abroad with bread, freshly prepared salad and vegetables.
Nicholas Oughtred, Chairman of the William Jackson Food Group said: “We’re delighted to continue our partnership with Yorkshire County Cricket Club and along with our brands, Aunt Bessie’s and Jackson’s Yorkshire’s Champion, we wish them all the very best for the coming season.”