The Yorkshire County Cricket Club is delighted to announce Welcome to Yorkshire as the official sponsor of their Karbonn Smart Champions League t20 campaign in South Africa.
The destination management organisation has been a strong supporter of Yorkshire CCC for a number of years through extensive branding at Headingley Carnegie Cricket Ground.
By becoming the official sponsor of Yorkshire Carnegie’s 2012 CLt20 campaign, Welcome to Yorkshire have increased their involvement with the county club after being the associate shirt sponsor of Yorkshire Carnegie this summer.
Gary Verity, Chief Executive of Welcome to Yorkshire, said: ‘Yorkshire is a spiritual home of cricket in England so this is the perfect pairing; the world’s best tourism destination and the world’s most famous cricket club working together to promote the great county to a new and growing global audience.’
Andy Dawson, Commercial Director of Yorkshire County Cricket Club said: ‘We are delighted to take the Welcome to Yorkshire brand with us on to a global stage and are proud to be representing the entire Yorkshire community in a competition that will see us compete against the world’s best domestic sides!’
Yorkshire Carnegie begin their CLt20 campaign in Johannesburg against Sri Lankan t20 champions Uva Next on Tuesday 9th October, and if successfully qualify from their pool, will face Sydney Sixers, Mumbai Indians, Chennai Super Kings and the Highveld Lions in the group stages.