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SPONSOR: First Direct behind FLt20 quarter-final

— 25 July 2012

We are delighted to announce that Yorkshire Carnegie’s Friends Life t20 Quarter Final match sponsor will be First Direct.

First Direct will receive a number of benefits including branding, hospitality and tickets that will make them an integral part of this very special occasion.

Andy Dawson commercial director of Yorkshire County Cricket Club said: “We are delighted that First Direct has decided to sponsor such a prestigious and important game.”

“First Direct is a very reputable brand and one of the largest  employers in the region.

“We are very proud of our association and wish all their  representatives an enjoyable and memorable day”

Lisa Wood head of marketing at First Direct said: “We’re excited to be part of Yorkshire Carnegie’s Friends Life t20 quarter-final against Worcestershire.”

“First Direct have been on the doorstep of the Yorkshire ground since we launched as the UK’s first telephone bank 23 years ago. We now have nearly 3,000 employees at our Leeds site who look after our 1.2 million customers, and many of them will be cheering for Yorkshire Carnegie today.

“It’s great to be supporting our county cricket team in their 2012 campaign.”