The Yorkshire County Cricket Club is delighted to announce that Welcome To Yorkshire, the regional tourism authority, will be the shirt sponsor for all matches in the LV= County Championship played during the 2010 season.
The Welcome to Yorkshire name will be seen during all 16 Division One County Championship matches the team plays this season. This will help to promote the county as a great place to visit both during Yorkshire’s home matches and also as the team travels the length and breadth of the country to away fixtures.
The Club is also pleased to announce that this year’s Scarborough Festival will officially be called ‘The Welcome to Yorkshire Scarborough Cricket Festival’ as part of a three year agreement between the organisations. The Cricket Festival at Scarborough dates back to 1876 and Welcome to Yorkshire’s involvement highlights the shared desire to grow this jewel of an event in the Yorkshire sporting calendar. This season’s Festival takes place in August with Yorkshire matches against Middlesex in the CB40 League on Sunday 22nd and Hampshire in the LV= County Championship from 23rd-26th.
These two exciting announcements follow on from Welcome to Yorkshire’s involvement in the Ashes Festival in Leeds in 2009 and also their current role as an Official Partner of the Yorkshire Cricket Mela. The Mela is a festival of community, business and cultural activities based around the Pakistan v. Australia Test Match at Headingley Carnegie Cricket Ground from 21st – 25th July 2010.
Stewart Regan, YCCC’s Chief Executive, said: “The shirt sponsorship is a perfect way to further cement the strategic partnership between the Club and Welcome to Yorkshire. The players will be very proud to carry the name on their shirts and play their part in encouraging people to visit this fantastic county.”