Finch Factor captures the imagination— 13 February 2014
Yorkshire’s signing of Aaron Finch has certainly captured the imagination.
The big-hitting Aussie will join up with the Vikings in May after his IPL commitments. With news breaking around the world throughout Wednesday, we review what the media have said about Yorkshire marquee signing.
Yorkshire’s very own national newspaper the Yorkshire Post dedicated a full page to the announcement and said that Yorkshire supporters will be in for a treat this summer with his explosive power-hitting.
The national stable of newspapers also featured the story extensively with The Guardian’s cricket writer Andy Wilson stating that Yorkshire’s coup will see the turnstiles clicking with the public wanting to watch him action. They also believe the Australian international will invigorate the revamped NatWest t20 Blast.
The story also gathered momentum around the world with interest from Australia, Asia, Africa and across the continent.
Here’s a selection of some of the publications that covered the story.
Our presence on social media was strong. ‘@Yorkshireccc’ was trending in the UK earlier in the day all thanks to Aaron’s capture.
We also created some strong creative digital assets, which were showcased through our own social media platforms and shared amongst our users.
With the hype surrounding the signing, tickets for Yorkshire’s seven home matches in the NatWest T20 Blast went on sale a few hours after the signing and there were a number of calls to the Ticket Office with sports fans snapping up tickets for the new season.