Yorkshire announce partnership with PUMA— 13 September 2013
Yorkshire County Cricket Club are delighted to announce a new three-year partnership with Genesis Sports and PUMA that sees the global Sportlifestyle brand become the official supplier and licensee partner for match and training wear for the Club.
The deal marks Puma’s first entry into professional cricket kit supply within the UK.
Andy Dawson, Commercial Director of Yorkshire County Cricket Club said:
“PUMA is a prestigious and reputable global sporting brand that fits well with our own values. We are delighted that we will be teaming with them to supply all the sportswear for the squads and coaches for the next three years.
“It is important for us that the players’ look and feel good when they are representing Yorkshire County Cricket Club and this agreement ensures we will have the best available sportswear and technical kit supplier. We will also be able to ensure that we deliver a vast range of value for money products for all our members and customers.”
Russell Thomas, Sales Director for Genesis Sports, added:
“Yorkshire has a proud heritage as the most successful county team in the history of English cricket. We’re very proud to become part of the future of Yorkshire County Cricket Club, and look forward to seeing the team step out at Headingley in our kit.”